Qdoba!

So Shamalama & I were chatting on Friday, and we got on the subject of Z-teca --> Qdoba. We wondered what could be the meaning of the name Qdoba. So Shammie sent an inquiry to them. And we got our answer. It's not quite as exotic as you might think:

From: Guest Relations
Date: August 1, 2006 3:19:28 PM MDT
To: shamalamanospama
Subject: Qdoba Feedback / 100014176

Hi Amy,

Thanks for your e-mail. The name Qdoba is a word that was made up by a marketing group hired by the company and has no meaning.

Sincerely,
Eileen
Guest Relations

Disappointing.