Heidi's Brooklyn Deli

...about...

Heidi's Brooklyn Deli started as a bagel and ice cream store in a small 1400 sq ft space in a 100 year old building in Denver, Colorado. "Heidi's Bagels and Ice Cream" later named "Heidi's Brooklyn Deli" was opened Sept 9, 1994. From pastrami to corned beef to prime rib sandwiches and tasty wraps, to fresh salads and healthy smoothies, to mouth-watering cheesecake and other delectable desserts, you’ll want to keep coming back to try something new.

We only use the best ingredients between our fresh baked breads. You can choose from Ciabatta, Pumpernickel, Italian, Sourdough, and many more. And don’t forget that if you love our meat you can take it home to enjoy. We sell all our choice meats by the pound!

So if you’re looking to satisfy that appetite, hurry on over to Heidi’s Brooklyn Deli. But you better keep an eye on your lunch or it’s liable to grow legs. And as we say in Brooklyn, “If you think you can find a better deli, just fuggedaboudit!”

...history...

Heidi and Steve Naples came to Colorado from Brooklyn New York in search of a place that would feed their spirit. They never knew that while Denver was a great place to feed their spirit, feeding their stomachs was a whole different smear of cream cheese.

Steve found himself raising money selling television commercial time for the ABC affiliate, while Heidi was raising their two small girls. After five years of being surrounded with fast food chains and "kind of" Deli food, Steve and Heidi took the plunge. And with a small second mortgage on their 105 year old fixer upper, they opened their first store.

At the same time Steve and Heidi were opening "Heidi's Bagels and Ice cream" Steve also continued to support the family by selling Television airtime. This was until he found himself too busy ordering deli meats from the TV station. He knew if he didn't make a decision, he too would be dead meat. So, with no money in the bank, but customers at the store door, he quit. This decision cut his income more than in half.He lost the expensive suits as well as the expense accounts and started smearing cream cheese in a big way. No problem, They figured, they could eat and sleep at the store if things didn't work out.

Luckily it all worked out, and Heidi's Bagels and Ice cream grew from a 1400 sq. ft shop, selling only bagels and Ice Cream and a few sandwiches, to an almost 4000 sq. ft full deli. Selling over 35 different killer sandwiches on fresh baked bread, hot foods, desserts and of course fresh baked bagels and 32 flavors of ice cream, Heidi's Brooklyn Deli was born in the summer of 1997. In its first month operating as a full Deli, Heidi's doubled its gross receipts!

In May of 1999 Steve and Heidi opened the second Heidi's Brooklyn Deli in the northern suburb of Denver called Northglenn. Today Heidi's Brooklyn Deli operates in 7 metro locations. The first franchise location opened in March of 2005 south of Denver in Lonetree, Colorado. With 13 new franchise stores coming, Heidi's will operate in 20 metro locations within the next year. And Heidi's is now expanding nationally!

Heidi and Steve along with their ever expanding staff work hard every day to bring a real, true deli experience to the West. And with national franchising in the plans this year the exciting growth continues. In the words of a former TV advertising salesman....stay tuned!